Readings

LEC # TOPICS READINGS
2

Steps in Planning

Industry Value System - Risk and Reward

Porter, M.E. Chapter 1 in Competitive Advantage: Creating and Sustaining Superior Performance. New York, NY: The Free Press, 1985. ISBN: 0-02-925090-0.
3 Market Segmentation: How to Analyze? Porter, M.E. Chapter 2 and “Market Segmentation” (chapter 7). In Competitive Advantage: Creating and Sustaining Superior Performance. New York, NY: The Free Press, 1985. ISBN: 0-02-925090-0.
4

Segment Attractiveness: Where to Compete?

Generic Strategies

Porter, M.E. Chapter 2 and “Market Segmentation” (chapter 7). In Competitive Advantage: Creating and Sustaining Superior Performance. New York, NY: The Free Press, 1985. ISBN: 0-02-925090-0.
5

Firm Value Chain 1

What Drives a Low - Cost Strategy

Porter, M.E. Chapter 3 in Competitive Advantage: Creating and Sustaining Superior Performance. New York, NY: The Free Press, 1985. ISBN: 0-02-925090-0.
6

Firm Value Chain 2

What Drives a Differentiation Strategy

Porter, M.E. Chapter 4 and Chapter 5 in Competitive Advantage: Creating and Sustaining Superior Performance. New York, NY: The Free Press, 1985. ISBN: 0-02-925090-0.
7 Issues in Vertical Integration: How Much Risk Do You Want? Porter, M.E. “Vertical Integration” (chapter 14). In Competitive Strategy. Simon & Schuster, 1998. ISBN: 0-684-84148-7.
8

Changing the Game: How Information Gives You Competitive Advantage

Strategy in Fragmented Industries

Porter, M.E., and V.E. Millar. “How Information Gives You Competitive Advantage.” Harvard Business Review (July 1985). 

Porter, M.E., and J.W. Rivkin. “Industry Transformation.” Harvard Business School Note 9-701-008. 

Porter, M.E. “Strategy in Fragmented Industries” (Chapter 9). In Competitive Strategy. Simon & Schuster, 1998. ISBN: 0-684-84148-7.

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Fall 2003
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