Lecture Notes

This section contains slides and supplemental files used by the instructor to guide the case-based discussions.

LEC # TOPICS CASES
1

Purpose of Strategic Planning

Industry Value System - Structure (PDF)

 
2

Steps in Planning

Industry Value System - Risk and Reward (PDF)

Poland’s A2 Motorway

Fundamentals of the Economic Deal (XLS)

3 Market Segmentation: How to Analyze? (PDF)

Young Canada

Possible Market Segmentation Matrix for Young Canada Dock Builders (XLS)

Lessons Learned Regarding Firm Value Chain and Market Segmentation Tools (PDF)

4

Segment Attractiveness: Where to Compete

Generic Strategies (PDF)

SOHO China

Possible Market Segmentation Matrix - Overlay (XLS)

Possible Market Segmentation Matrix - Shell (XLS)

5

Firm Value Chain 1

What Drives a Low - Cost Strategy (PDF)

Arborite

Market Segmentation Framework (XLS)

6

Firm Value Chain 2

What Drives a Differentiation Strategy (PDF)

KONE: The Monospace Launch in Germany
7 Issues in Vertical Integration: How Much Risk Do You Want? (PDF)

Savannah West

Sample Pro - Forma (XLS)

8

Changing the Game: How Information Gives You Competitive Advantage (PDF)

Strategy in Fragmented Industries (PDF)

Otisline
9 Strategy, Leadership, and Choices Del Webb, Inc.
10 Disruptive Technology, Industry Selection and Career Strategies

B2Bilt

Tovar, M.L., K. Cacace, and S. Matsushima. “B2Bilt - A Study of Changes in Building Industry Processes.” Harvard Design School Case Study, Center for Design Informatics, 2002. CDI#020405-044.

11 Review of Core Concepts in 1.46 (PDF)  

Course Info
Instructor
As Taught In
Fall 2003
Level
Learning Resource Types
notes Lecture Notes
assignment Written Assignments