New Enterprises | Sloan School of Management | MIT OpenCourseWare

Course Info

Instructors

Departments

Sloan School of Management

As Taught In

Spring 2013

Level

Graduate

Topics

Business

Learning Resource Types

Activity Assignments

Lecture Notes

Tutorial Videos

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Lecture Notes

Lecture 1 Course introduction and objectives & viable business ideas

Lecture 2 Idea generation

Lecture 3 Idea filtering/sanity check

Lecture 4 Idea speed dating

Lecture 5 Idea refinement and team formation refinement

Lecture 6 Target customer

Lecture 7 Market segmentation & how to do primary customer research

Lecture 8 What you can do for your customer

Lecture 9 What you can uniquely do for your customer

Lecture 11 Competition

Lecture 12 How does your customer acquire your product

Lecture 13 How do you make money off your product, i.e., how do you capture value?

Lecture 14 Business plans & designing a business model

Lecture 15 Sales and distribution plans

Lecture 17 How do you design and build your product? i.e., let’s build something!

Lecture 18 Financials

Lecture 19 Product development

Lecture 20 Legal and organizational matters

Lecture 21 Scaling the business, team section & how to present a business plan

Lecture 22 Troubles ahead: How to help an entrepreneurial company; entrepreneurial finance

Course Info

Instructors

Departments

Sloan School of Management

As Taught In

Spring 2013

Level

Graduate

Topics

Business

Learning Resource Types

Activity Assignments

Lecture Notes

Tutorial Videos

Written Assignments

Download Course

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