New Enterprises

Calendar

SES #	TOPICS	KEY DATES
1	Course introduction and elements & role of a business plan
2	Idea generation
3	Analyzing ideas and inspirations	Assignment 1A due
4	Speed dating for team formation	Assignment 1B due
5	More team formation and idea refinement
6	Market segmentation & primary customer research	Assignment 1C due
7	Moving from the broad list of potential markets to specific targets
8	Determining what you can do for your customer	Assignment 2 due
9	Defining and refining what makes you unique
10	Simulation lab on marketing plan	Assignment 3 due
11	Competitive advantage	Assignment 4 due
12	Business economics part I: Cost of customer acquisition	Assignment 5 due
13	COCA examples and discussion
14	How do you make your business economically sustainable & attractive?	Assignment 6 due
15	Sales and distribution
16	Go-to-market simulation lab	Assignment 7 due
17	How do you design and build your product?
18	Nuts and bolts of building your financial statements	Assignment 8 due
19	Product definition, development to delivery
20	Legal considerations to start a company	Assignment 9 due
21	Scaling the business, team section & how to present a business plan	Assignment 10 due
22	Troubles ahead	Assignment 11 due
23	Student team presentations
24	Student team presentations (cont.)	Assignment 12 due