The textbook develops the economic way of thinking through scarcity, opportunity cost, and marginal analysis. It connects theory to real-world examples—including eBay, Google, health care, energy, and international trade—to explain markets, policy, monopolies, and resource allocation.

Key Topics

• Marginal decision rules
• Production possibilities
• Comparative advantage
• Elasticity and revenue
• Market efficiency

Authors: Libby Rittenberg and Timothy Tregarthen